Working on retainer as a graphic designer means that you have an ongoing agreement with a client to provide design services for a set amount of time each month. This can be a beneficial arrangement for both the designer and the client, as it allows for a stable income and a consistent flow of work.

Benefits of Working on Retainer

One of the biggest benefits of working on retainer is that it provides a stable income for the designer. Instead of having to constantly seek out new clients and projects, the designer knows that they will have a certain amount of work each month. This can also help with cash flow, as the designer can plan for a consistent income.

Working on retainer can also be beneficial for the client. They know that they will have access to the designer’s services for a set amount of time each month, which can help with planning and budgeting. Additionally, the designer will have a better understanding of the client’s needs and preferences, which can lead to more efficient and effective design work.

What Services Are Typically Included in a Retainer Agreement?

The services included in a retainer agreement can vary depending on the client’s needs and the designer’s expertise.

However, some common services that may be included in a retainer agreement are:

1. Graphic design for marketing materials, such as flyers, brochures, and social media graphics

2. Website design and maintenance

3. Branding and logo design

4. Print design for business cards, letterheads, and other materials

How is Payment Structured for a Retainer Agreement?

Payment for a retainer agreement is typically structured as a monthly fee. The fee is based on the amount of work that the designer will be doing each month and can vary depending on the scope of the work. Some designers may also require a deposit or upfront payment before beginning work on a retainer agreement.

Conclusion

Working on retainer as a graphic designer can be a beneficial arrangement for both the designer and the client. It provides a stable income for the designer and consistent access to design services for the client. If you are a graphic designer considering working on retainer, be sure to carefully consider the scope of work and payment structure before entering into an agreement with a client.