In recent years, there have been significant advancements in data protection technologies that are changing the market. Here are some examples:

1. Encryption: This is a popular data protection technology that is being used extensively in the market. Encryption involves converting data into an unreadable format, and only those who have the decryption key can view it.

2. Tokenization: This technology replaces sensitive data with a token that is meaningless to outsiders. The original data is stored in a secure location, and the token is then used for transactions.

3. Data masking: Data masking ensures that sensitive data, such as credit card details and social security numbers, remain anonymous by replacing characters with asterisks or random numbers.
4. Two-factor authentication: This requires the user to provide two means of identification, such as a password and a fingerprint, before being granted access to the data.

5. Blockchain: Blockchain is a distributed ledger technology that provides a secure and transparent way of storing and sharing data. It ensures that any tampering with the data is detected, and the data is stored in a decentralized format.

These data protection technologies are changing the market by providing improved protection and privacy to data. Companies that incorporate these technologies in their operations are more likely to attract and retain customers who value data privacy and security.