URL shorteners are powerful tools that can help you streamline your marketing campaigns or simply make your lengthy links more manageable. Whether you’re looking to share a link on social media, include it in an email, or add it to a blog post, URL shorteners can help you reduce clutter and improve click-through rates. In this article, we’ll explore the six best URL shorteners on the market today.

1. Bitly – Bitly is one of the most popular and widely used URL shorteners available. It offers a wealth of features, including link tracking, custom domains, and link retargeting. Bitly’s analytics tools provide detailed insights into click data, which allows you to see how your links are performing. Bitly is also incredibly easy to use and offers a free plan.
2. Rebrandly – Rebrandly is a powerful URL shortening tool that allows you to use your own custom domain for your shortened links. This not only gives your links a more professional appearance, but it also makes them easier to remember. Rebrandly’s free plan includes unlimited links and 5,000 clicks per month.
3. TinyURL – TinyURL is one of the oldest and most established URL shortening services. Despite its age, it remains a popular option due to its simplicity and ease of use. TinyURL is completely free to use and doesn’t require registration.
4. Ow.ly – Ow.ly is a URL shortener that is part of Hootsuite’s suite of social media management tools. It is used primarily for sharing links on social media platforms, and it offers automatic link tracking and analytics. Ow.ly is also free to use.
5. AdF.ly – AdF.ly is a URL shortener that allows you to earn money each time someone clicks on one of your links. It works by displaying an advertisement for a few seconds before redirecting the user to the destination URL. While this can be a profitable way to monetize your links, it can also be a turnoff for users who don’t want to see ads.
6. T2M URL Shortener – T2M is a free URL shortener that offers both custom domains and link tracking. It also provides advanced features such as geotargeting, device targeting, and password protection. T2M is a powerful and versatile tool for marketers and businesses of all sizes.